{"id":14171,"date":"2020-10-20T17:17:08","date_gmt":"2020-10-20T15:17:08","guid":{"rendered":"https:\/\/www.carnisostenibili.it\/?p=14171"},"modified":"2020-10-26T12:27:07","modified_gmt":"2020-10-26T10:27:07","slug":"ceci-nest-pas-un-steak-an-appeal-for-transparency","status":"publish","type":"post","link":"https:\/\/www.carnisostenibili.it\/en\/ceci-nest-pas-un-steak-an-appeal-for-transparency\/","title":{"rendered":"&#8220;Ceci n&#8217;est pas un steak&#8221;, an appeal for transparency"},"content":{"rendered":"<p><strong><em>Sustainable Meats shares the initiative &#8220;Ceci n&#8217;est pas un steak&#8221;, this is not a steak. The information campaign coordinated by Copa-Cogeca against the &#8220;Meat Sounding&#8221;.<\/em><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Let&#039;s not become surrealistic and &quot;call a spade a spade&quot; #cecinestpasunsteak\" width=\"1100\" height=\"619\" src=\"https:\/\/www.youtube.com\/embed\/LkSXr6hsVJE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Substitution in <strong>marketing<\/strong> is a powerful concept, but it should not always be used. In this video, a <strong>European farmer<\/strong> explains why it is in his interest to <strong>produce both vegetable and animal proteins<\/strong>, and also why he has serious doubts (not only related to <strong>health <\/strong>and <strong>nutritional aspects<\/strong>) about giving the name of meat products to products that do not contain <strong>meat<\/strong> at all.<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.carnisostenibili.it%2Fen%2F%3Fp%3D14171&#038;text=%20The%20%23MeatSounding%20raises%20fundamental%20questions%20about%20the%20%23information%20provided%20to%20%23consumers%2C%20our%20%23CulturalHeritage%20and%20the%20%23power%20of%20%23marketing.&#038;via=SostenCarni&#038;related=SostenCarni' target='_blank'rel=\"noopener noreferrer\"> The #MeatSounding raises fundamental questions about the #information provided to #consumers, our #CulturalHeritage and the #power of #marketing. <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.carnisostenibili.it%2Fen%2F%3Fp%3D14171&#038;text=%20The%20%23MeatSounding%20raises%20fundamental%20questions%20about%20the%20%23information%20provided%20to%20%23consumers%2C%20our%20%23CulturalHeritage%20and%20the%20%23power%20of%20%23marketing.&#038;via=SostenCarni&#038;related=SostenCarni' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14150 alignleft\" src=\"https:\/\/www.carnisostenibili.it\/wp-content\/uploads\/2020\/10\/il-marketing-vegan-ha-rubato-le-denominazioni-dei-prodotti-a-base-di-carne-stop-meat-sounding-300x188.jpg\" alt=\"\" width=\"300\" height=\"188\" srcset=\"https:\/\/www.carnisostenibili.it\/wp-content\/uploads\/2020\/10\/il-marketing-vegan-ha-rubato-le-denominazioni-dei-prodotti-a-base-di-carne-stop-meat-sounding-300x188.jpg 300w, https:\/\/www.carnisostenibili.it\/wp-content\/uploads\/2020\/10\/il-marketing-vegan-ha-rubato-le-denominazioni-dei-prodotti-a-base-di-carne-stop-meat-sounding-768x480.jpg 768w, https:\/\/www.carnisostenibili.it\/wp-content\/uploads\/2020\/10\/il-marketing-vegan-ha-rubato-le-denominazioni-dei-prodotti-a-base-di-carne-stop-meat-sounding.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Under the slogan <strong>&#8216;Ceci n&#8217;est pas un steak<\/strong>&#8216;, European organizations representing <strong>meat supply chains <\/strong>are protesting against the proposal to use definitions of meat in <strong>overprocessed plant-based products<\/strong>. <strong>Sustainable Meats<\/strong> shares the initiative and the information campaign coordinated by <strong>Copa-Cogeca<\/strong>, which in addition to having produced this video brings together all the main <strong>European farmers&#8217;<\/strong> associations. With a clear objective: to raise public awareness of the <strong>debate taking place in Brussels on the use of meat names<\/strong> to define products with plant ingredients.<\/p>\n<p>&#8220;Plant-based products that use <strong>meat product<\/strong> names raise questions about the <strong>information provided to consumers<\/strong>, our <strong>cultural heritage<\/strong>, and the <strong>power of<\/strong> modern <strong>marketing<\/strong>, which mixes values and <strong>great business interests<\/strong> without having any qualms about it.&#8221; This is the manifesto issued by Copa-Cogeca, which agrees with the European <strong>livestock sector<\/strong> which focuses attention on a key issue: the composition of <strong>plant products<\/strong> to which today the <strong>designations of meat<\/strong> would like to be attributed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14148 alignright\" src=\"https:\/\/www.carnisostenibili.it\/wp-content\/uploads\/2020\/10\/ceci-n\u2019est-pas-un-steak-un-appello-per-la-trasparenza-300x188.jpg\" alt=\"\" width=\"300\" height=\"188\" srcset=\"https:\/\/www.carnisostenibili.it\/wp-content\/uploads\/2020\/10\/ceci-n\u2019est-pas-un-steak-un-appello-per-la-trasparenza-300x188.jpg 300w, https:\/\/www.carnisostenibili.it\/wp-content\/uploads\/2020\/10\/ceci-n\u2019est-pas-un-steak-un-appello-per-la-trasparenza-768x480.jpg 768w, https:\/\/www.carnisostenibili.it\/wp-content\/uploads\/2020\/10\/ceci-n\u2019est-pas-un-steak-un-appello-per-la-trasparenza.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>The question that the association asks is simple: <strong>what is inside what today would like to be called &#8220;steak&#8221; but which is more properly a plant-based product?<\/strong> Once again, the names define things, and calling <strong>steak, sausage, burgers<\/strong> what is not is deception and misleading to consumers. &#8220;The <strong>substitution<\/strong> &#8211; the Copa-Cogeca appeal says &#8211; <strong>is not nutritionally neutral<\/strong> and a vegan steak is not the same as a traditional steak&#8221;.&#8221;<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.carnisostenibili.it%2Fen%2F%3Fp%3D14171&#038;text=%20%23Substitution%20in%20%23marketing%20is%20not%20neutral%20in%20%23nutrition%20and%20a%20%23VeganSteak%20is%20not%20the%20same%20as%20a%20traditional%20%23steak.%20%23cecinestpasunsteak%20%23StopMeatSounding&#038;via=SostenCarni&#038;related=SostenCarni' target='_blank'rel=\"noopener noreferrer\"> #Substitution in #marketing is not neutral in #nutrition and a #VeganSteak is not the same as a traditional #steak. #cecinestpasunsteak #StopMeatSounding <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.carnisostenibili.it%2Fen%2F%3Fp%3D14171&#038;text=%20%23Substitution%20in%20%23marketing%20is%20not%20neutral%20in%20%23nutrition%20and%20a%20%23VeganSteak%20is%20not%20the%20same%20as%20a%20traditional%20%23steak.%20%23cecinestpasunsteak%20%23StopMeatSounding&#038;via=SostenCarni&#038;related=SostenCarni' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>&#8220;Producing <strong>meat and cold cuts<\/strong> in Italy belong to our <strong>cultural heritage<\/strong>, with the <strong>landscape<\/strong> surrounding us and with our <strong>food model<\/strong>, and for this reason must be protected &#8211; Professor <strong>Giuseppe Pulina<\/strong> claims, President of Sustainable Meats &#8211; it is important, therefore, to support this campaign that aims to safeguard an important rule that defends a heritage of <em>know-how<\/em> that distinguishes us from the rest of the world, and it also <strong>provides protection for all consumers<\/strong> who have the right to <strong>choose consciously<\/strong> and informedly without being deceived by <strong>misleading communication<\/strong>.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/results?search_query=%23cecinestpasunsteak\" target=\"_blank\" rel=\"noopener noreferrer\">#cecinestpasunsteak<\/a>\u00a0<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/results?search_query=%23StopMeatSounding\" target=\"_blank\" rel=\"noopener noreferrer\">#StopMeatSounding<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainable Meats shares the initiative &#8220;Ceci n&#8217;est pas un steak&#8221;, this is not a steak. The information campaign coordinated by Copa-Cogeca against the &#8220;Meat Sounding&#8221;.<\/p>\n","protected":false},"author":2,"featured_media":14173,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[676],"tags":[3445,2328,3446,2756,3376,3471,3409,3470],"class_list":["post-14171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economics-waste","tag-ceci-nest-pas-un-steak","tag-copa-cogeca","tag-fake-meat-en","tag-giuseppe-pulina-en","tag-stop-meat-sounding-en","tag-stop-the-veggie-burger-ban-en","tag-veg-business-en","tag-vegan-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Sustainable Meats shares the initiative &quot;Ceci n&#039;est pas un steak&quot;, this is not a steak. 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